Amway

How do you test new business models for a global corporation within a limited timeframe and budget? How do introduce a groundbreaking framework designed to drive innovation forward? Working as an extension of the Amway team, RedThread rapidly prototyped live model tests to drive awareness and measure impact. We simplified a complex framework to help teams choose the best tool for each step of the innovation process based on the people they were designing for and the complexity of the systems in which they operated.