HON

What began as a single catalog redesign project set the standard for an entire system of customizable catalogs for HON's transactional partners. Our mission was to challenge potential customers to think differently about the role of furniture in improving worker comfort, happiness and productivity, while also differentiating HON's product offering. To achieve this, we purposefully placed insight features and case studies throughout the catalog. These articles blend photography and storytelling to validate the results of HON's efforts to create environments that support the new work day.