Lewis

Lewis is an online furniture retailer who wanted to change the buying experience for their target market of start-up businesses. Offering easy-to-order product that features tool-less assembly and fast delivery, Lewis wanted to reach new business owners and help simplify what can be an overly complicated specification and purchasing process. Relying on RedThread to execute all aspects of the launch, Lewis has successfully targeted Millennial start-ups through focused visuals and copy that serve to intrigue and educate.

Our Role

+ Branding & Guidelines
+ Rendering & Photo Direction
+ Content Strategy
+ UI/UX Design
+ Programming
+ Social Media & Blog
+ Annual Marketing Cadence

Office work area with four desks and office chairs. Large windows surrounding the room.

Group workspace in an office featuring standing height desks and tall office chairs.

Office featuring a desk, storage, and chair. Blue wall in the background with a surfboard leaned against it.

Assembly instruction guide for a mobile pedestal.

Line art of possible office configurations utilizing Lewis furniture.

Screenshots from the Lewis furniture marketing emails. Showing lifestyle and furniture images as well as buttons shop now.

Woman working on an iPad while sitting on a bench in an office.

Computer, tablet, and phone displaying product pages from the Lewis furniture website.

Man sitting at a modern desk in an office taking notes.

Coworkers sitting together at a table eating pizza and salad for lunch.

Tablet and computer next to each other both displaying the Lewis furniture blog.

Coworkers sitting at their desks talking to each other.