Twisthink Avida

Think Michael Phelps winning an Olympic Gold by a fingertip. Now you know how intense, and how sophisticated sports training has become. Avida Sports was a small unknown with a great big idea — wearable swim technology that allows coaches to isolate swimmers, flag areas for improvement, and post the synced audio and video online for athlete review. In partnership with Avida and Twisthink we created Avida’s global platform for competitive swimmers that included an app, a website, wearable branding, and guidance to help users gain a competitive advantage. The concept caught on and Avida Sports is now lapping the field.